Ravie Beauty by Allie Glines: Launching 10.10!

October 7, 2023

I saw the video, and I couldn’t help it – I immediately jumped on my laptop to talk about this one!

I don’t follow every beauty launch – I like to write about my existing collection and how I love and use it, after all – but I have been following Allie Glines for some time now, and was thrilled to hear that she is realizing her dream of creating her own makeup brand!

Her dedication to this project and her excitement for it are absolutely contagious, and I am all about supporting a lady with a dream! So, a big congratulations to Allie seeing all of her hard work and her vision coming to fruition as her “soul in a project – in a brand”.

Ravie

You can tell from her channel that she has a long-standing love and passion for makeup. The brand Ravie was named for its English translation, Delighted, depicting her relationship with makeup (and mine too, honestly) as little daily delights, or “a little bit of magic in your everyday moments”. Yup, that’s how I see it.

The brand itself is designed with effortless beauty in mind – something I can really get into as a working mama of two! I also like the snippets I’ve seen of this lovely dreamy, soft, cool-leaning colour palette that she’s adopted for the brand.

First launch

If you are familiar with Allie, you know that she is a fellow lippy girlie, so naturally, Ravie Beauty’s very first launch is a trio of “everyday” lipsticks called Effortless Lips in three shades (Dahlia, Tulip, Lily – just some of my favourite flowers, and if she comes out with shades in Orchid and Snap Dragon, I’m all set).

What a treat, by the way, to hear the creator’s story and thought process behind the formula and shades. This is probably already a popular route to go, and I expect we’ll continue seeing more creator commentary behind product launches!

The packaging she describes as a little luxury in your everyday, sporting slim cool grey tubes with a matte finish which reveals a champagne gold bullet inside.

The lipsticks themselves are described as having sheer colour that can be built up with a balmy finish, meant to smooth out lines and give a healthy look, mirror-free. The launch shades are what Allie calls her “non-negotiables”:

Dahlia: inspired by her natural lip colour (mid-tone pinky mauve)
Lily: a bit more nude, which she had in mind for bolder eye days (peachy pink)
Tulip: gives life to the face, a wearable pop of colour (pinky red)

Honestly, part of me is thinking I’ve seen these shades and formulas before… Yet Allie says that out of all of the thousands of lip products she’s tried over many years, she feels this formula is truly unique. I am just dying to know what the beauty community thinks!

A little inspiration

I just wanted to throw in an aside, because part of my excitement for this beauty brand comes from the entrepreneurial magic in it. I’m sure this was not just a “Poof! Brand launch!” moment, but one years in the making. I can only imagine it all truly started just by doing something she loved – makeup – and leaning into that passion consistently. I just love a good dream-to-reality story!

Do you have a dream, or a passion, something you really love that speaks to you? (Is it beauty? You can tell me!) By all means enjoy it, because you never know where it might lead. Even if it doesn’t cumulate into a business one day, you can hang your hat knowing that you took care of yourself by making time to do something you love and sprinkle a little magic into your everyday, whatever that means to you.

So, in parting: